Tourism sector soars with record-breaking figures
In 2025, Morocco welcomed nearly 20 million visitors and raked in 138 billion Moroccan dirhams in tourism revenue. The momentum continued through the first five months of 2026, as revealed during a high-level meeting of the National Tourism Office of Morocco (ONMT) in Rabat. Chaired by the Minister of Tourism, Handicrafts, and Social and Solidarity Economy, Fatim-Zahra Ammor, along with the ONMT’s Director General, Achraf Fayda, the session assessed sector performance and progress toward the ambitious goal of attracting 26 million tourists by 2030.
Strong growth across key tourism indicators
International tourist arrivals surged by 7% year-to-date in May 2026, while tourism revenue climbed 21% and overnight stays in classified accommodations rose by 9%. These figures underscore the sector’s robust recovery and upward trajectory.
Fatim-Zahra Ammor highlighted the success of the 2023–2026 roadmap, stating, «By simultaneously boosting air connectivity, targeted promotions, strategic investments, service quality, and regional development, Morocco is poised to compete with top global destinations.»
Air connectivity expansion drives tourism surge
The ONMT’s latest report highlights a 13% increase in contracted air capacity for the 2026 summer season, totaling 7.74 million seats. This growth stems from new airline bases in Rabat, Marrakech, and Tétouan, alongside the introduction of 52 new international routes in the first half of 2026.
Strategic priorities to propel Morocco toward 2030 goal
The ONMT has outlined several key focus areas to sustain this momentum toward the 2030 target:
- Enhancing air connectivity and expanding flight options
- Diversifying source markets, with a focus on China, India, and Latin America
- Developing maritime routes and cruise tourism initiatives
- Integrating artificial intelligence into marketing and commercial operations
